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Today we are proud to officially launch our new Luzimen website.

Thanks to Montana Mondavi for her tireless efforts in making this a labor of love.

The name Luzimen is a combination of two Latin based words.

( Luz = Light) and (Mentis = Mind).

While we have developed a finely tuned “Science of Problem Solving” which is dedicated to Business Transactions, we are conscious that an enlightened approach to problem solving is very much a part of that Science. Yes, we can get in the trenches and slug it out with the best in the world, however, that is not always the best and highest use of our talents. Our goal and intent is to create an atmosphere where all parties to a conflict can benefit from the negotiated settlement. No offense to lawyers intended, but we are not lawyers. Our purpose is to negotiate a settlement as quickly and efficiently as possible. Further, we work to keep the dispute out of the public arena, where such negative publicity can adversely affect a settlement.

I would like to share with you one of my favorite writings from Teddy Roosevelt

From a speech at the Sorbonne called “Citizenship in a Republic”, it is now commonly referred to as “In the Arena”. It follows.


"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat."

Theodore Roosevelt                             April  23, 1910


This is important because we who are in business risk so much (money, energy, reputation, years of work, etc.) to receive a concomitant benefit. Many times we fail. But failure is merely discovering successfully what doesn’t work. But at least we give the supreme effort to achieve and contribute, albeit not always successfully.

“We few. We happy few. We Band of Brothers and Sisters”

I salute you for your courage to dare greatly!!!


2 thoughts on “Blog Post Title”

  1. Great compilation of the human spirit in words of wisdom for all to ponder, introspectively. Then, the discipline to apply in our daily challenges. Thank you for the motivation to the goal of perfection. Congratulations for this historic benchmark and magnified future successes for Luzimen.

    1. Good day to you Tony. Thank you for your kind thoughts and comments. You use wonderful and moving words and terms.
      Human Spirit, Introspection, Discipline, Challenges, Motivation, and Goals.
      How deeply and fundamentally those ideas are interconnected.
      Struggles and Criticism are prerequisites for success.
      The Feast, the Banquet and Reward taste so much better after having been earned with these sacrifices.
      They are welcome precursors to Achievement.
      Dare Greatly!

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